In today’s episode, Michael is in conversation with Rav Roberts. Rav is an entrepreneur and the CEO and co-founder of a digital health tech startup in London called Pharma Sentinel Ltd and its go-to-market brand medsii. The business uses AI to predict, inform and prevent future health problems. It is designed to help people understand more about their own health and the medicines they use. It gathers anonymous data to improve its functioning and shares medical and pharmaceutical information from all around the world to help patients stay informed.
In this episode, Michael and Rav talk about his business journey, startup lessons and how he came to be involved in a business.
Early Success and a burst bubble
Rav’s early career was in IT, and he did very well for himself, finding employment in Silicon Valley and riding the dot com boom of the late nineties. He talks about what it was like, as a young man, to decide to move from the UK, giving up a lot to do so. His willingness to take that risk embodies one of the traits common to many entrepreneurs. He explains the transition he had to make to a job and employment culture unknown to him and how he learned one of his most useful lessons by needing to find information everyone assumed he already had.
While he was living it up in San Francisco, his early desire to have his own business manifested. This was his first experience of starting a company, and he didn’t go it alone. He was part of a small team of excellent people, and they were very successful. But when the dot com bubble burst, so made his career.
In his conversation with Michael, Rav shares the highs and lows of that time and the hard way he learned the startup lessons. But in true entrepreneurial spirit, he picked himself up, returned to the UK and decided to put those lessons to good use.
Business Lessons the hard and easy ways
He talks about those following years, what he could achieve, and more lessons along the way. He studied for an MBA at Cass, which equipped him with a lot of the knowledge and skills he’d lacked before. But he also continued to learn informally too. He worked as a business consultant for one of the big five firms, but the desire for his own company never left him.
He is once again part of a highly qualified team in this new business, but he says his approach is very different. Everything he has learnt and is continuing to learn is shaping both his expectations and his input. He understands much more now about how to approach a start-up strategically. He has a much better grasp of what is needed to start and develop a successful business, and today he shares with Michael what some of those lessons are.
He is an enthusiastic supporter of startups, and why now is a better time than ever before to go into business. He talks knowledgeably about resources that are freely available online to anyone who wants them. Valuable information that wasn’t available twenty years ago can now be found by anyone with an internet connection and a desire to learn. Finally, he shares some of his own go-to sources and what he thinks it’s important to know about.
Startup Lessons: Rav concludes with his one major tip, the single most important thing you need to do to find success.
This episode is a great learning resource in itself, with information on how to start a business, mistakes to avoid, tips for doing things better, and resources to look out for. You can check his Linkedin page here and their Twitter feed here.
Michael CraneEntrepreneur, Business Owner, Presenter
Michael has built and runs a successful business for the last twenty years. He’s learned many lessons—some of them the hard way—and he’s met and talked with many other businesspeople. He’s sold thousands of products and learnt the one hundred and one things needed to run a thriving business. Now he’s bringing this knowledge and experience to educate, motivate and inspire other entrepreneurs.
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